Wasted Energy
posted by The Vidiot @ 7:43 AM Permalink If they only applied the same amount of energy to solving world hunger....Excerpt: OfficeMax is one example. It has hired Envirosell, a market research company based in New York that takes an anthropological approach to understanding how shoppers navigate stores. Other companies turn to statistical methods used in testing nuclear weapons. New scientific technologies like brain scans also allow companies to peer directly into consumers’ minds.
"The experience we create by scientifically understanding how customers interact with our stores can make a big difference," said Ryan Vero, chief merchandising officer of OfficeMax.
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