Saturday, July 21, 2007

Iraq is just a marketing failure, not a military one.

posted by The Vidiot @ 1:05 PM Permalink

If they just rebrand the war, then all will begin to go well.
Excerpt: The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light,...
Because the only reason why the war is so FUBAR is because the Iraqi people are not understanding that the bombs and bullets are there to HELP them, not hurt them.

Think I'm making a joke?
Excerpt: Helmus and his co-authors concluded that the "force" brand, which the United States peddled for the first few years of the occupation, was doomed from the start and lost ground to enemies' competing brands. While not abandoning the more aggressive elements of warfare, the report suggested, a more attractive brand for the Iraqi people might have been "We will help you." That is what President Bush's new Iraq strategy is striving for as it focuses on establishing a protective U.S. troop presence in Baghdad neighborhoods, training Iraq's security forces, and encouraging the central and local governments to take the lead in making things better.
That "force" brand is soooooo 2003. Now, we're all about the "we will help you". That's current, hip and hot for today's repressed peoples.



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