Another day, another bank closing

posted by The Vidiot @ 7:05 AM Permalink

Though, this one is huuuuuuuge. Buh-bye WaMu:

Washington Mutual, the giant lender that came to symbolize the excesses of the mortgage boom, was seized by federal regulators on Thursday night, in what is by far the largest bank failure in American history.

Mr. Vidiot has his own theory as to one of the contributing factors. If you've ever used a WaMu ATM, you'll remember that instead of the word 'yes', they used the word 'sure' in some stupid effort to sound hip and cool I suppose. Anyway, it really annoyed Mr. Vidiot. "Nobody wants to use the word 'sure' when it comes to their money. It's either yes, or no. That's it. Imagine, if, when the priest says 'do you take this woman to be your wife' and the guy answered 'sure'. Can you imagine how pissed the woman would be? 'Sure' is too vague. It was all wrong."

That, and the fact that one of their advertising tag-lines that they had emblazened over the ATM machines in polished brass used the wrong type of apostrophe. THAT really bothered my typographical senses.

If you're paying a marketing firm to come up with brilliant ideas like "sure", shouldn't they know how to typeset?

See, obviously, it was just one bad decision after another.

Labels: banks, Economy, wamu, washington mutual